Market Knowledge

The team at Octymo have developed a deep understanding of the mobile industry which is one of the largest and most complex industries in the world.

In the handset supply chain many dynamics are involved with lots of different players - OEMs, ODMs, design houses, Silicon manufacturers, ISVs etc...  Add to this the hundreds of network operators worldwide and of course the many and varied demands of consumers then it’s hard to imagine a more complex and rapidly changing picture.

Market Analysis & Due Diligence

We can provide impartial and independent advice to companies wishing to enter the market or develop their business further, and advice to investors looking for detailed due diligence on specific opportunities.

Particular areas of expertise and market knowledge include:

• Software platforms - OS and applications development environments
• Hardware platforms - chipsets, the roadmap for peripheral devices,  the future trends in devices
• Handset development - the dynamics involved in handset development today, the role of the Asian players now and in the future
• Future mobile phone capabilities – what’s likely to be developed in the coming years?  How fast will evolution be?

Sales, Marketing & Asian Expansion

As well as providing market insight, Octymo is also able to help clients develop sales and marketing plans and identify and provide introductions to key targets and partners. For the mobile industry, this frequently means doing business in Asia and the team at Octymo has many years experience of living and working in Asia and dealing with Asian companies.

For companies wishing to establish a presence overseas then Octymo can provide help with choosing a location, legal structures / processes and local recruitment.

Ecosystem Development

As an example, Independent Software Vendors often find it difficult to get their product offering out into the market in enough volume to enable large-scale profit and recognition. To achieve mass market penetration takes a monumental business development effort, dealing with a large number of handset manufacturers all around the world.

The team have developed a partnership programme at Motorola and we are currently developing an ecosystem of key industry players (a shared source membership club) around the Liber8 technology at Octymo.  We can help at getting the incentives right to build a thriving ecosystem.