Mass-market

The overarching objective of the AJAR platform is to deliver more margin in mass-market devices. Margins are increased by reducing product cost and reducing cost of software ownership.

These reductions are achieved in a number of ways:

• By providing the best-in-class architecture
• By delivering more precisely on consumers needs

The AJAR platform enables low-cost but potentially highly-featured devices.

This page illustrates the richness of the standard set of features provided as part of the AJAR platform; it gives a high-level overview of these features by Domains. This list of features will also evolve in line with the agreed roadmap.

The Architecture is Powerful...

The architecture provides a powerful separation between:

• Presentation ("what it looks like")
  All the UI resources are in an XML database, therefore dramatic UI changes can be achieved very quickly with no code changes. For examples, screen layout, colour depth, menu structure, menu style (list, grid, carousel…), keypad layout, icons, labels, languages…
• Behaviour ("how it does it")
  

What is it?

The AJAR platform is a development environment and a software application framework that sits on top of a real-time operating system and a modem. The platform is the only open-source, feature-phone development solution for the mass market.

Keys to success in the mass market from a software perspective are: